About How Novel

We're on a mission to shake up how people interact with books.

Don't judge a book by its cover.

That was the thought that started it all. After becoming the type of people who picked a book based more on the cover artwork than what was on the blurb (which was beginning to give too much away anyway, as publishers tried to draw in readers) our founders set about trying to create a way to change that. They never could have imagined that one thought could have grown into what it has today.

Some of our latest batch of subscription boxes

Best Book Subscriptions 2020
Best Subscription Boxes 2021
Valentine's Gift Guide 2021
Featured for exemplary customer care
The Best Online Book Clubs

Planting trees and improving education

We believe businesses have a responsibility to use their skills and reach to help the world, as well as make a profit. That's why we support two fantastic charities, One Tree Planted and Book Aid International. Every subscription plants a tree and donates a book, allowing us to support climate change action and education across the world.




Depending on your order, we may need to protect your order with a mailer bag. We are currently working on transitioning from a recycled, biodegradable plastic to a plant-based, compostable material for this.

Our amazing team


Ben Johns

Ben leads the day to day operations of How Novel, as well as the overall strategic direction of the company. Who exactly first came up with the idea for our Mystery Books is still disputed but, as his profile is listed first, he would like to take this opportunity to confirm it was his idea.

His favourite book is The Tattooist of Auschwitz.

Lead artist/CO-fOunder

Jess Quan

Jess is How Novel's lead artist, responsible for each of the gorgeous illustrations on the front of each Mystery Book. She is also heavily involved in the operational side of How Novel. She would like to take this opportunity to confirm it was definitely her idea, and not Ben's.

Her favourite book is A Good Girl's Guide to Murder.

Community and Partnerships Manager

Becky Noy

Becky heads up all things community here at How Novel - which is a lot! This means you're most likely to find her in the forum, replying to your DM on Instagram or thinking of new ways to engage our incredible community. She also leads on partnerships with big name brands like Not On The High Street.

Her favourite book is Amazing Disgrace by Grace Campbell

Lead Fulfilment assistant

Eleanor Wigglesworth

Eleanor is our wrapping machine! It is almost guaranteed that Ellie has been involved in at least one stage of preparing your box whether that be wrapping it, writing your notecard or just about anything else.

'Employee of the month'

Stanley Seales

Stanley (a.k.a Ben's grandpa; they also have matching hats) is, and always will be, our 'employee' of the month (having this mentioned was one of his conditions for helping out!). Until recently, as we have been struggling to find a supplier due to Brexit, he has been hand guillotining our kraft paper to size- all at the grand old age of 83! He is now taking a well deserved break, and 'overseeing' production from his armchair!

His favourite thing to read is his newspaper.

Our Partners

We wouldn't be where we are today without the support of some amazing partners.